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Your packaging is the first and last line of defense in a retail environment, and must be refreshed regularly so it may remain appealing, competitive, and relevant. It grabs attention, establishes positive associations, communicates key benefits and proprietary advantages, generates recognition, expresses its relevance, and exhibits its varieties.
cin - cin "to your health"
The health food market is massive. By choosing the right name, we immediately take consumers to the end result, saving millions on marketing costs of having to explain the health benefits of tomato juice. Cin - Cin means to your health in Italian. The "to your health" campaign is an example of how the right name, brand identity, and positioning can be a significant competitive advantage.