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who we are
Your packaging is the first and last line of defense in a retail environment, and must be refreshed regularly so it may remain appealing, competitive, and relevant. It grabs attention, establishes positive associations, communicates key benefits and proprietary advantages, generates recognition, expresses its relevance, and exhibits its varieties.
crave "taste decadence"
Filling the emotional void of the romantic ideals of a luxury lifestyle keeps customers coming back for more. The name Crave implies chocolate is something one wants. The seductive imagery taps the customer’s emotional motivations that drive purchasing. The "taste decadence" campaign is to enhance the idea it is a luxury you can taste.
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