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who we are
Your packaging is the first and last line of defense in a retail environment, and must be refreshed regularly so it may remain appealing, competitive, and relevant. It grabs attention, establishes positive associations, communicates key benefits and proprietary advantages, generates recognition, expresses its relevance, and exhibits its varieties.
lur "cast no doubt"
There are as many lure craftsman as there are fish in the sea. Lur is an example of how to identify and land the most profitable segment of a congested market cap. We designed the brand identity, it's packaging, marketing, and the "cast no doubt" campaign to attract anglers.
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