who we are
Your packaging is the first and last line of defense in a retail environment, and must be refreshed regularly so it may remain appealing, competitive, and relevant. It grabs attention, establishes positive associations, communicates key benefits and proprietary advantages, generates recognition, expresses its relevance, and exhibits its varieties.
luscious "think pink"
Luscious is an example of how to use creative to gain market share in a niche market within the highly competitive beverage category. We gave the brand a trendy personality to compete against the old traditional imagery of other lemonade brands. There is no ingredient play, so the name, identity, and "think pink" campaign were designed to appeal to a new youth market.
