who we are
Your packaging is the first and last line of defense in a retail environment, and must be refreshed regularly so it may remain appealing, competitive, and relevant. It grabs attention, establishes positive associations, communicates key benefits and proprietary advantages, generates recognition, expresses its relevance, and exhibits its varieties.
pitmaster "you've been warned"
In a category dominated by meat and grilling imagery, rattlesnakes get noticed. When bite is considered an attribute of your product, it was easy for us to connect it with the danger of a rattlesnake bite. That was the idea behind the "you've been warned" introduction campaign. We then created the "grillin' and chillin' nationals" brand to invite barbecue pit masters and mud pit enthusiasts together to "get down and dirty."