- Muse Creative Team
Muse Advertising Creates Burst Gum to Show How to Appeal to Consumers' Nostalgia
On the 7, September 2020 Muse Advertising introduced Burst. To show more diversity in artistic style, Muse Advertising decided to expand its portfolio by creating another brand. Burst is designed as an example of how creative is used to connect with consumers' previously established positive associations.
Muse Advertising created Burst to show how to effectively use societal ideals and personal nostalgia to connect with consumers on an emotional level. The campaign appeals to both adults and children, effectively capturing the current and future markets.
"We chose to focus on positive emotions instead of playing off the fear or embarrassment of having bad breath. Positive emotions are more likely to prompt trial so we wanted to keep it fun. " said D. Dennis Stratton, Chief Creative Officer of Muse Advertising.
If you are looking to connect with your audience in an emotionally positive manner, on a limited budget, we welcome the opportunity to contribute to the success of your plans.
Click here to contact Muse Advertising.
About Muse Advertising
Muse Advertising is a full service creative agency that provides fully integrated branding, marketing, and advertising tailored to meet the demands of small businesses worldwide. Muse Advertising is devoted to building or revitalizing your brand's image, communications energy, and advertising performance through implementing strategic, effective, creative. For nearly 30 years, you've seen our creative work for over 300 global brands. Now you can afford to put it to work for you regardless of your budget restraints. Based in Houston, Texas, Muse Advertising is founded by D. Dennis Stratton, Jon Sullivan, Katherine Astor, and Edward Banks.