who we are
Your packaging is the first and last line of defense in a retail environment, and must be refreshed regularly so it may remain appealing, competitive, and relevant. It grabs attention, establishes positive associations, communicates key benefits and proprietary advantages, generates recognition, expresses its relevance, and exhibits its varieties.
turtle bay "slow down"
In a constantly moving world, it's nice to pace yourself. The idea behind the "slow down" campaign for Turtle Bay Rum was to capture the essence of paradise. We incorporated the natural environment and physical qualities of the sea turtle and combined them with a tropical paradise setting. There is no better way to lose yourself than to sip on a rum championed by a symbol that exists in nature at its own pace.
